Influencer marketing can be a huge benefit to brands in many ways. Reaching a targeted demographic is one way to increase engagement. Bigelow Tea and Leesa are just a few examples of brands who have used influencer marketing. Brands can boost their reach up to 3 times by using influencers in order to advertise their products. But how do you identify which brands are getting the best results?
Bigelow Tea
Bigelow Tea used influencer marketing to increase sales. Ashley Rene, a social media influencer with over 33,000 followers, was partnered with Bigelow Tea. She writes about design and lifestyle topics in the Southern United States. Bigelow Tea and Ashley's collaboration has brought the brand over $3 million in sales. Media value also increased three-fold. To expand brand awareness and increase sales, Bigelow Tea has partnered with more than 100 influencers across a variety of niches.
Through the influencer campaign, Bigelow gained 6,000 clicks and 133 million social media impressions. By doing this, Bigelow was able to grow its audience by 258% and reach 46 million YouTube subscribers. The brand incorporated Lynda content into its regular videos, and many of these received over 1 million views. Bigelow Tea achieved tangible results. This case study shows the power of influencer advertising to achieve real results.
Leesa
Leesa, an online retailer relies heavily upon social media for brand awareness and trust. Leesa engaged prominent bloggers to review their products. Online trustworthiness and visibility of influential bloggers created an emotional connection with their audience, which led to increased sales. Leesa is grateful to bloggers for their success. This is evident in the increase in sales.
Influencers can increase sales by changing the message they send to different audiences. Through influencers, the brand reached 1.5million people. Influencers are trusted and more accountable. Influencers have more connections to consumers than celebrities. Leesa partnered with campus influencers due to their appeal to a younger audience. The conversation resulted in more than 70,000 engagements, and over 500,000 impressions.
Pala Casino Resort Spa
Recent case studies show that Pala Casino Resort & Spa teamed up to produce content for its brand with influential bloggers. The goal was to reach younger people, expand their reach, and produce quality content for future marketing. By hiring these bloggers, the casino managed to reach its marketing goals, while engaging a new audience. You can read more about their success using influencer advertising. This case study will explain how a casino can harness the power and influencer marketing to reach new customers and increase engagement.
To create a high-quality influencer marketing program, the casino invited 21 bloggers and Instagrammers to a social media event. Each influencer or blogger was required to curate at least three pieces. The event's overall reach was 28,000,000 and the resort received 876 pieces. The campaign generated over 50,000 engagements and nearly 1,000 more Facebook Likes.
Mencap
Mencap's partnership with social media experts was a success. It reached over 10,000,000 users on social media, and generated more than 7100,000 views. The campaign generated over two thousand engagements. Hulu also used influencer marketing for Casual promotion. The social media influencers shared photos of T-shirts that had the slogan "Here My Am" printed on them and added a link to Mencap to their pages. People who followed the influencer shared the videos and linked to the influencers. This allowed Hulu to grow their following beyond their own social media channels. It also enabled them to reach a wider audience.
The Mencap campaign also helped the charity reach a ten-million-followers milestone through influencer marketing. Mencap was required by social media platforms to disclose any relationship it has with influencers. This allowed brands to instantly reach their audience while remaining visible to the public. This campaign generated more than 2 000 likes and increased Mencap's social media followership by 7 million.
FAQ
What is content marketing?
Content marketing works when you create value-added, engaging content.
If you give your audience useful information, solve problems or entertain them, you can build relationships. Positive messages from trusted brands are more popular than negative ones.
They enjoy reading interesting things. When you create something that interests them, your readers will return for more.
Your content must inspire people to take action. This could be buying your product, signing-up for your newsletter or visiting your website.
Effective content marketing starts with compelling copy that is engaging your target market and gives them the information they need.
How does Content Marketing work?
Your site is visited by someone who is looking for something. Good for them if they find the information they seek. They will go to another place if they don’t find the answer. Content marketing helps you provide useful and valuable information that answers questions and solves problems. This content is easily accessible across all channels (email, social media, etc.). This ensures that everyone has access to the content.
What should I do to get started with content marketing?
Start by identifying your audience. Who are they? What are their needs How can you help them? Knowing who you are writing for will help you decide where to put your efforts.
What are the most common errors people make when starting a program for content marketing?
You must have a plan for your content marketing strategy. A solid plan will save you time and money. Without a plan, you'll end up with tons of content that isn't useful or appropriate.
A well-thought-out content marketing strategy provides direction, focus, and goals. It will help you keep track of everything as you move from one phase to the next. If you are doing social media campaigns, it might be a good idea to first analyze which posts get the most engagement. This way, you know which kinds of posts will help drive traffic to your site and the ones that won't. You can then decide whether you want a series of articles or videos that are based on these results.
Another mistake people make is not estimating how long a content marketing campaign will be effective. It's logical to write content today if your website will be launched tomorrow. However, if your content marketing strategy has been in place for six months, it's a good idea to start writing new content now.
It takes time and effort to create great content. Don't rush this step or think too fast.
If you are a business proprietor and would like to learn more on content marketing, We recommend you to read our guide, How to Create Content That Works. This guide includes ten steps to help ensure your content marketing programs are successful.
What is strategic Content Marketing?
Content marketing is the art of creating content that people can share across different channels. It's about giving people the things they want. This understanding is key to the success of any company.
Strategic Content Marketing allows you to give your customers exactly what they want at the right time.
It is important to understand what people care about, and to listen to their thoughts. You must then create content of high quality that addresses their concerns and solves them problems. This builds trust, loyalty, and ensures that you are always in their minds when they need your product/service.
Statistics
- According to our research, 65% of companies with very successful content marketing in 2021 ran content audits at least twice a year. (semrush.com)
- To further show the importance of this, 89% of people have stopped doing business with a company because of a poor experience. (neilpatel.com)
- Forty-seven percent of buyers view 3 to 5 pieces of content before engaging with a sales representative. (mailchimp.com)
- Out of the 1,500 marketers we surveyed for our State of Content Marketing report, 78% who felt their content marketing strategy was exceptionally effective in 2021 had documented their strategy. (semrush.com)
- This marketing strategy landed Ford a 15.4% conversion rate. (neilpatel.com)
- Measure your goals with a progress indicator of 0-100%. Make your goals collaborative and transparent (semrush.com)
- An example of an overarching goal could be: "In 2022, we want to achieve a 20% increase in revenue created by organic content and generate 15,000 MQLs with a budget of $30,000." (semrush.com)
- Progress indicators (0–100%) allow each team member to see how attainable each goal is and understand what remains to be accomplished. (semrush.com)
External Links
How To
How can you make your videos even more amazing?
Video Marketing is one the most powerful tools in Content Marketing. It helps you connect to your audience, engage with them emotionally, and build trust. But how can we transform boring into something amazing? Let's look at some simple tips!
-
Tell a story. Every piece of communication is better if it has storytelling. Video marketing can't function without storytelling. Telling stories is only possible if you are open to telling them. Is it something entertaining? Educational? Inspiring? Social media is full of people telling their stories through photos and videos. Be inspired by these stories and use them as inspiration for yours.
-
Use images. Images help convey emotions faster than words. Images enable us to make connections with others, and allow us empathy. Don't forget images! Images can be added to slideshows, or embedded directly into blog posts.
-
Make it easy to share. Make it easy for your viewers to share the message. Include sharing buttons in your videos. Add social icons to your slideshows. If you have a YouTube channel, add "Share" boxes.
-
Don't overdo it. Over-exaggerating graphics and information can lead to viewers losing interest. Keep things simple. A few striking images can be enough to attract attention and keep people's attention.
-
Keep it short. People love to watch short videos. If you want to create a buzz around your brand, try creating bite-sized videos that are only 5 minutes long.
-
Get feedback. Most importantly, listen to your audience. Ask them to tell you what works. Use the answers to improve your content.
-
Plan. Once you've created your first video, think about how you can create more. Can you create a series? Or maybe create a playlist with just the most popular videos?
-
Test, test, test. The last thing you want is to release a video and then realize that nobody watches it. Before releasing any video, test it on your audience. Take a look at the reactions. Then make changes based on those results.
-
Repeat. Repeat steps 1-8 until you find the perfect formula. Once you have a good idea of what works, it will be easy to create stunning videos.
-
Measuring results. It is important that you measure the success of your videos. How did they perform? What are the preferences of certain audiences? These questions will help you fine-tune your strategy.
-
Make adjustments as necessary. After your video campaign is launched, don't forget to learn. Learn from your mistakes and adjust your plans as necessary. Marketers who excel are always looking for ways to improve.
-
Enjoy it. Video marketing isn’t hard but takes patience. As you gain experience, you'll learn new strategies, techniques, and ideas to help you grow your business.