You must have a content marketing plan. You can publish randomly, which is fine. But if you have a purpose you will need to prioritize and set benchmarks. A content calendar template is a great way to organize and prioritize content. A content planner template can help you organize and prioritize your content and establish benchmarks. A content calendar will ultimately help your business succeed.
DivvyHQ
The content calendar of DivvyHQ forms the basis of its content management software. Its dynamic calendar allows marketers and teams to identify gaps in messaging, keep them on track, and ensure consistency across all channels. Calendar events can be easily scheduled, rescheduled, and edited. It also supports email integrations so that you can keep track of your content creation. You can also customize your calendar by adding filters or view past campaigns if time is tight.
Welcome
A content calendar is a great tool for organizing your team, tracking your projects, and visualizing your content marketing strategy. With the right software for content calendars, you can create workflows and track your projects to organize your content. This is especially important for large businesses that have many blog posts and hundreds on social media every month. They can quickly become overwhelming. Welcome's smart filtering technology helps you keep track by project type or due date, team member and other factors.
Intelligent filtering by DivvyHQ
DivvyHQ is a content management system for large organizations. It simplifies the process to create and plan content. This is where your brand stands out from the rest. Intelligent filtering makes it easy for you to see which content is needed next and when.
Board view for DivvyHQ
DivvyHQ was built in collaboration with agency clients. Flexible software allows for teams to collaborate independently and support a wide range of clients. For example, a large client nearly crashed the system after it added 250 users to its platform and created thousands of content projects. As a result, Dorland and Stechman made changes to the system to accommodate this new type of user. Now, their content calendar and board view help agencies and other businesses manage their content.
Calendar view at DivvyHQ
The content calendar interface of DivvyHQ has filters and functions. Its icons and colors are customizable and you can even assign users to certain calendars. You can also create and assign a new calendar to a colleague. You can also add new content and track all ideas that haven't been scheduled yet. Your calendar will be always up-todate regardless of what's happening in your business.
Welcoming to the social media view
According to Chamath Palihapitiya, former head of growth at Facebook, acquiring seven friends is an important goal for welcome emails. It is also highly probable that active users will return to the website if this goal is achieved. "It's like a customer experiencing the aha moment when they learn about the benefits of a product. It will help you to achieve your goal if you make it a goal of your welcome email.
FAQ
Do I need a team, or can I do content marketing alone?
It all depends on your skills and experience, as well as your budget. You may need to learn how you can do the job yourself if you don’t want to hire someone.
You should not attempt content marketing without support.
An excellent content strategist or agency will help you save time and money, while delivering results quicker.
If you don't work hard, deliver quality content consistently and keep up to date with the latest trends, you won't be able to succeed. A solid content strategy is critical.
How can you create great content?
The best content should be engaging, informative, and shareable. The best content is clear and concise. It should include a call-to action such as a link, button, or link that allows readers to signup for a free trial, find out more about a product/purchase something from your site. Also, visuals can be used to easily share your content across different media platforms.
How to use blogging to generate leads for your business
B2B companies that are successful understand the importance online leads play in their success. Many businesses have difficulty converting traffic into qualified leads despite this fact. If this happens to you, there are five possible causes.
Reason 1: Your website is not optimized - Even if you have a blog, it's not making money! Blogging can be a great way of attracting new customers. Your blog posts should not solve problems for your target audience.
You can make sure your blog is profitable by optimizing it according to search engine guidelines. Also, ensure that it uses keywords people are searching. This will help increase your visitors' chances of finding your blog posts.
Once they have discovered your blog post on their site, make sure to answer all of their questions promptly and offer solutions.
The best way to find keywords is using a keyword research tool such as Keyword Toolbox. Next, add these words to your page title and meta description. Add them to the body text.
CTAs (calls to action) should be included throughout your blog. CTAs are a way to get readers to take specific actions (e.g., sign up for your newsletter or buy a product).
These actions increase the chances of a sale. They also give you an insight into what information users are looking for.
Check out our guide How to Start a Successful Blog.
Reason 2 - You don't know how to write. But once you start writing, the ideas will come quickly. Then they stop!
It takes time to build a reputation and establish yourself as an expert in your field. You must write on topics that will interest your potential clients to be able to do this effectively.
Your goal when writing is to answer the question, "why should I hire you?" Keep your eyes on the problem when you write.
This will help you stand apart from other businesses that are just trying to sell products.
In addition to helping your prospects, your blog needs to be helpful to them. So, think of ways you can use your expertise to educate others. For instance, you might talk about the latest trends within your industry or share money-saving tips for home improvement projects.
Links to additional resources can be included so viewers have more information. These could include videos or articles by experts in your field.
Reason 3: You Don't Have Any Clients, And You Don't Want Them - You Just Need To Make More Sales Now!
There is no quick way to build a successful company. Building trust and rapport with your target market takes time.
If you're not ready to build relationships with potential clients, however, you don’t have to spend hours writing content. Instead, post ads on social networking sites like Facebook or LinkedIn.
To avoid wasting money on ineffective advertising, create ads based on the demographics of your ideal client. One example: If your website design company has many female clients, it is likely that you also have many male clients.
Instead of targeting only men, you can target women according to their location, their income level and age.
After you set up your ad, follow through by sending a message to your potential customers once you receive a click-through.
You don't need to pay for each person who visits your site. Accessible traffic sources can bring in more sales than paid.
You could, for example, host a contest to sign up new subscribers via email. You could also offer gifts to subscribers to your mailing list.
The key here is to find creative ways to attract visitors without spending too much money.
Reason 4 - Advertising is costly if you're too busy running your company to devote time to it - but that doesn't mean you should not do it!
You must always prioritise your work over your business. For instance, if you are too busy managing your business to market it, you will not be able to grow.
You might feel overwhelmed at the sheer amount of tasks you have daily.
You can get organized by starting to organize. Spend an hour each week reviewing and organizing what you have to do the rest of your week.
Once you start, you will notice how much easier it is to manage everything else.
How long can I expect my content-marketing campaign to last?
It depends on the industry and what type of product or service is being offered.
For example, if you sell shoes, you might spend one month designing a new shoe style. For example, you might launch the product in August and keep updating it throughout year.
If you're selling clothing, you might design one look for fall and another for spring. Keep your audience interested in new products and keep them coming back for more.
Your goals will dictate how long your content marketing strategy lasts. A small business may only require you to concentrate on one channel. If you are a larger company, it may be necessary to consider multiple channels in order to reach a large audience.
Which Content Marketing Platform is Best?
There are many platforms on the market today. Each one has its advantages and disadvantages. Here are some top choices:
-
WordPress is easy to set up, manage and maintain. Amazing community.
-
Wix is easier than WordPress to set-up and maintain. It doesn't require any technical knowledge.
-
Squarespace – Best choice for those with a website.
-
Blogger - Free blogging service.
-
Medium - A place to share your work.
-
Instagram - An image-based social media platform.
-
LinkedIn – A networking tool.
-
Facebook - A social network.
-
YouTube – Video sharing platform.
-
Pinterest - Image-based platform.
-
Google Analytics - Track visitor behaviour.
-
Hubspot - Email marketing software.
-
MailChimp – Email marketing software.
Statistics
- According to our research, brand awareness, attracting traffic, and generating leads remain the key content marketing goals in 2022. (semrush.com)
- Forty-seven percent of buyers view 3 to 5 pieces of content before engaging with a sales representative. (mailchimp.com)
- Companies that use content marketing see approximately 30% higher growth rates than businesses not using it. (mailchimp.com)
- An example of an overarching goal could be: "In 2022, we want to achieve a 20% increase in revenue created by organic content and generate 15,000 MQLs with a budget of $30,000." (semrush.com)
- Progress indicators (0–100%) allow each team member to see how attainable each goal is and understand what remains to be accomplished. (semrush.com)
- According to our research, 65% of companies with very successful content marketing in 2021 ran content audits at least twice a year. (semrush.com)
- Content marketing produces 3X more leads per dollar spent. Content marketing costs 62% less than traditional marketing. (criteo.com)
- Seventy-two percent business to business (B2B) (mailchimp.com)
External Links
How To
How do you build a content strategy?
First, you need to understand what type of content you are going to create for clients. Once you have this information, you can start creating content. This may mean developing an editorial calendar and planning where these pieces will come from. Content should always have a purpose. No matter whether content is blog posts, social-media updates, or other, it should all serve a single purpose.
Once you determine which type of content you want to produce, then it's important to find out who your target market is. Which market are they most interested in and why?
Next, you need to identify your target market. Then, find ways to communicate with them. You can connect with people through social media, but there are other options available, such as podcasts, videos, and webinars.
After deciding how you will communicate with your market, the next step is figuring out what topics and types of content you want to cover. This goes back to the purpose of writing the content. What problem does it solve Is it useful? Do they think it will make their life easier?
Now that you know the content type you write, it is time to decide what to say. So, do you want to share information on your industry? On current events? Which products and services are you most interested in? This is your focus.
After you've answered these questions, it's now time to combine all the pieces into one complete package.
You want every piece you create to serve its purpose. It's not a good idea to waste any time or energy. You must ensure quality in all your content.
A great content marketing strategy is not complete without many moving parts.