Campaign Monitor released an email marketing statistics study that included industry benchmarks. In the last year, email open rates for consumers in the retail sector fell from 15.2% down to 13.9%. This decrease is due the intense competition in this industry. The retail industry is still one of the most effective at driving consumer action, and generating high levels email engagement.
24 email marketing statistics every professional needs to know
Email usage continues to increase and is expected to reach 4 billion users globally by 2023. At the moment, there are 3.9 billion email accounts. That number is expected rise to 4.3billion by 2024, with a projected 3.2% annual increase. On average, 126 emails are received each day by US workers. As more people become active users of email, this number will only rise.
Mobile devices are the first place most email users go to for their emails. Many people between the ages 18 and 34 will access their emails via their smartphones first. However, as people age, this percentage falls. Emails opened on a mobile device are more likely to be read first than those opened on a desktop or laptop. In addition, 70% of mobile email users will delete emails with poor formatting within three seconds of opening.
Industry
Email marketing is a proven method to build relationships with prospects. Various industry statistics show that it has the potential to improve a business' performance. Email open rates, click rates, conversion rates, etc., vary across industries. Retail, for example, has the lowest click-through and open rates (less that one percent). Education, however, has the highest open rates and click-throughs (over four percent).
Email marketing has been proven to increase sales. However it's crucial to understand how you can best engage your customers. It is possible to personalize your emails using demographic data based on who you are targeting. A study showed that email was used by 88.3% (Hispanic, African-American and Asian-American) of all internet users within the last 12 months. Research has shown a 40% increase in revenue from an well-crafted email campaign. Additionally, an email campaign has a 40 percent higher average click through rate than social media. 61% prefer to receive promotional emails only once a week.
Subject line
Email open rates are an important metric to measure in your email marketing campaign. If you want to increase your open rates, you must know how to use the subject line to your advantage. To calculate open rates for different email messages, you can use formulas. These formulas will help you to better understand how to write an attractive subject line that will encourage recipients to open your emails.
When writing your subject line, remember that shorter is better. People prefer to read emails with fewer words. Your open rates will drop if your subject line exceeds seven words.
Unsubscribe rate
The unsubscribe rate is a key email marketing metric. It's a percentage of your total email subscribers who have decided to unsubscribe after receiving your marketing campaign emails. You may need to investigate the reasons for a high unsubscriber rate and find ways to decrease it.
Email marketing statistics show that a high unsubscribe rate can be detrimental to your reputation. A high unsubscribe ratio is an indicator that your strategy may not be working. An example of this is a high email volume or irrelevant content. Your email templates could also be outdated.
An unsubscribe rate of less than 2% is a good indication of list hygiene. Low unsubscribe rates indicate that you are correctly targeting your audience. Segmentation, automation, personalization, and other tactics can help lower your unsubscribe rates. However, you shouldn't aim for a zero unsubscribe rate. Email marketing has an average unsubscribe ratio of 0.17%. Anything lower is good.
FAQ
Do I really need to hire an agency to do content marketing?
No! There are plenty of tools available online that make it easy to create high-quality content. Agencies tend to charge higher prices for their services.
What is Content Marketing?
Absolutely! You can use content marketing for any business. Content marketing works for all types of businesses, regardless of whether you offer products or support, or offer training. Customers can learn more about your company by creating content and staying connected.
How do you make content that is good?
The best content should be engaging, informative, and shareable. The best content includes a call to action. For example, a button or link that allows users to sign up for a free trial or read more about a product or buy something from your website. Also, visuals can be used to easily share your content across different media platforms.
How can I measure success with content marketing?
There are many ways you can measure the success of your content marketing strategies.
One good measurement tool is Google Analytics. This tool allows you to see where your targeted traffic is coming from and what pages they are visiting most often.
It also tells you how long each visitor stays on your site before leaving.
This information can be used by you to improve your content, get people's attention, keep them engaged longer and make it more appealing.
Another method of measuring the success of your content marketing efforts is to ask yourself these questions:
My email newsletters are providing value for my subscribers. What percentage of my mailing list have purchased paid memberships? How many people clicked through to my landing pages? Do those who click through convert at higher rates than others?
These are important metrics to monitor and track over time.
A third great way to measure the success of content marketing is to count how many people share your content through social media.
If you're not doing that already, consider starting now. It could mean the difference between being seen and unseen in your industry!
How can you create a content marketing strategy that is effective?
First, decide what type of content you want. This will help you create a content marketing plan that is effective. Next, determine who your target audience is and how they use internet. Next, determine which channels are most effective in reaching your target market. Next, identify the best keywords for each channel. Finally, write compelling copy for each piece.
Statistics
- Content marketing produces 3X more leads per dollar spent. Content marketing costs 62% less than traditional marketing. (criteo.com)
- Measure your goals with a progress indicator of 0-100%. Make your goals collaborative and transparent (semrush.com)
- According to our research, brand awareness, attracting traffic, and generating leads remain the key content marketing goals in 2022. (semrush.com)
- In fact, would pay more for a better customer experience, and 86% of B2B buyers would pay more. (neilpatel.com)
- Progress indicators (0–100%) allow each team member to see how attainable each goal is and understand what remains to be accomplished. (semrush.com)
- This marketing strategy landed Ford a 15.4% conversion rate. (neilpatel.com)
- According to our research, 65% of companies with very successful content marketing in 2021 ran content audits at least twice a year. (semrush.com)
- Companies that use content marketing see approximately 30% higher growth rates than businesses not using it. (mailchimp.com)
External Links
How To
How to create stunning photos
Images will make your content stand apart from the rest. Images are one the best ways to visually communicate ideas. They are excellent at grabbing attention, and increasing engagement. They help convey complex concepts simply and effectively, and they're also useful for highlighting key points in any kind of written content (e.g., blog posts, social media updates, etc. ).
When used well, images can add life to a piece of writing or presentation, making it come alive and engaging. But if you don't know how to choose the right image for the job, you could have something less than striking results. This article will offer some helpful tips for selecting the best images to use for your next project.
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It is important to understand what makes a photo good. There are a few things to consider before you begin looking at photos. You want images that are concise and clear. It won't work if the photo is too cluttered. A simple, clean image will grab more attention. It's important to avoid taking photos of people who are not smiling or looking into the camera. It can give the impression that what you're saying isn’t very interesting. Lastly, you want to ensure that the image doesn't distract from the main point you're trying to get across. It should not draw attention away from the content.
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Seek inspiration. Once you've got a list of potential candidates, it's time to go through them and find those that catch your eye. The first thing you should do is take a look at their captions. You will see that some photographers include them in the image, while others separate them. In either case, it is important to check that the caption is easy to read. Pay close attention to where the photo is placed. Is this a place you would expect to see people having fun? Maybe it looks too dangerous. It might be a place that you would not normally associate with happiness. Whatever the case, think about why you like the image and how it relates to the overall message you want to communicate.
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Different types of images can be tested. The best thing about using images in your content? They allow you to highlight certain parts of your text. If you are writing about a product, an image showing the item in action might be helpful. You might also want to include an image of the infographic you have. Visual aids that are visually appealing will help to connect readers to the information you share.
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Use the right format. One of the most important factors to remember when choosing images is the file type you need to use. JPEG and GIF are the two most common file formats when designing web pages. Both are great file formats, but each has its pros and cons. JPEG files can be used on websites as well as social media posts. They work particularly well for photos, as they store large amounts of data in a small space. Unfortunately, GIFs lose quality over time. They become pixelated within a few years. GIFs have a smaller file size than JPEGs and are therefore better suited to animation and graphics. However, they don't support transparency, making them unsuitable for photos.
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Other visuals are also welcome. You can include additional visuals in your content if you are having trouble coming up with images. Because it creates a distraction-free space for your readers, this can greatly improve the effectiveness of your article. This means they're less likely to click out of the page while reading your article. You can create infographics on your website to add more visuals. Infographics are extremely popular, as they provide a quick, easy way to share lots of useful information. In addition, they usually contain plenty of pictures, which makes them ideal for adding to your blog posts.