Trends in content marketing are very promising as long as they remain focused on the three main pillars of digital advertising - social, authority and AI-assisted. I'll be discussing the role of each pillar in 2018 content marketing.
AI-assisted production of content by humans
AI is an emerging frontier in content marketing for many businesses. AI can not only create content for the web but can also interpret user data to learn from past behaviour. YouTube uses several AI algorithms, including Silby, to determine user preferences. Silby, for example can detect spam emails. Another example of AI-assisted content is financial reports and product description. AI is still not an ideal replacement for human-produced content. But it has many advantages for consumers as well as businesses.
User-generated content
If you're not sure what user-generated content (UGC) is, then let's look at a couple of examples. UGC is used well by brands like Anthropologe. They combine professionally styled images of their products with pictures taken by customers. For example, one post shows a model wearing an Anthropologie dress and another shows the same dress on a five-foot-nine woman in a size four. Combining the two creates a seamless shopping experience that their customers will love.
Quality long-form content
The future of content marketing is uncertain, regardless of whether you plan to write longer pieces in 2018. While the debate is not new about whether longform or shortform content is better for SEO, one thing is clear: longer-form articles get more traffic than shorter-form ones. SEMrush reports that articles with over 7,000 words get more traffic than articles between 900 to 1,200 words. In addition, long-form content is a way for your brand to be seen as an expert in the field.
Snackable content
The future of content marketing is snackable, but what is it? This new content allows consumers to get a brief summary of information. Twitter, Instagram and Pinterest are all built around short pieces. Brands can use these snippets to tell a story. These snippets can be used to tease, which will lead to longer content.
Personalized content
Marketers are using personalized content to make users more comfortable. Companies like Netflix and Amazon have made personalization a standard feature of their websites. However, only 33 percent are doing it right. The best companies use data in order to create personalized content. This includes browsing habits, preferences, behavior, and even browsing history. This will allow you to personalize the content for each visitor and increase its effectiveness. Personalization is a powerful tool that can be used to your advantage.
FAQ
What is the difference between content marketing and traditional advertising?
Traditional advertising focuses on getting attention, while content marketing focuses on providing value. Because most people don't pay attention to traditional advertising, it is often a waste. Content marketing will result in much higher engagement rates.
Where should I start with Content Marketing?
Start by identifying your audience. Who are they? What are their needs? What can you do to help them? How can you help them?
How to use blogging to generate leads for your business
B2B leaders understand the importance of online leads for their success. Many businesses have difficulty converting traffic into qualified leads despite this fact. If this happens to you, there are five possible causes.
Reason 1 - You Aren’t Optimizing Your Website. Even if You have a Blog, You aren’t Making Money. Blogging is a great way for new customers to be attracted. However, blogs that don't help your target audience solve their problems will not make you money.
Optimize your blog so it can be profitable. This helps increase the chances of visitors finding your blog post.
After they find your blog article, make sure that you offer value by answering their queries and providing solutions as soon as possible.
Keyword Toolbox is a great tool for finding keywords. Add these keywords to page titles, meta descriptions, and body text.
CTAs should also be placed throughout your blog. In addition, CTAs prompt readers to take specific actions, like signing up for your newsletter or buying a product.
These actions increase the chance of a sale, and they give you insight into which information users are interested.
You can learn how to start a successful blog by reading our guide.
Reason 2 - You don't know how to write. But once you start writing, the ideas will come quickly. Then they stop!
It takes time to build a reputation and establish yourself as an expert in your field. You must write on topics that will interest your potential clients to be able to do this effectively.
Your goal when writing is to answer the question, "why should I hire you?" When writing, keep your focus on solving problems.
This will allow you to stand out from other businesses trying to sell your products.
Your blog should not only help your prospects but also be of benefit to them. Consider ways to share your expertise with others. For example, you could talk about the latest trends in your industry or share tips for saving money on home improvement projects.
Your viewers will appreciate the links to relevant resources. These resources can be videos, articles, or podcasts that are written by experts.
Reason 3 is that you don't have clients.
There is no quick way to build a successful company. It takes time and trust to build relationships with your target customers.
However, you don't need to spend hours creating content if you aren't ready to connect with potential clients. Post ads on social media platforms like Facebook or LinkedIn instead.
You can avoid spending money on ineffective advertising by creating ads that target your ideal clients. You will likely have many female clients if your website design company is run by a woman.
Instead of targeting only men, you can target women according to their location, their income level and age.
When you've set up your ad and received a click-through, send a message to your customers.
Keep in mind that not everyone visiting your site must pay. Some accessible traffic sources generate more sales than paid ones.
For example, you could host a contest for new subscribers who sign up via email. Or you could give away gifts to those who sign-up for your mailing address.
Finding creative ways to attract people without spending too much is the key.
Reason 4 - Advertising is costly if you're too busy running your company to devote time to it - but that doesn't mean you should not do it!
Prioritize your work above your business. For instance, if you are too busy managing your business to market it, you will not be able to grow.
It is possible to feel overwhelmed by the amount of tasks that you have each day. You may not be able to prioritize them properly.
Start by organizing. You can set aside an hour each week to review your work and plan what you should do during the rest.
You will be amazed at how easy it is to handle everything once you get started.
Is content marketing right for me?
Absolutely! Content Marketing works well for any type of business. You can sell products and services, offer support, or provide training. Content Marketing is a great way to let customers learn about your company, and keeps them connected.
Statistics
- According to our research, 65% of companies with very successful content marketing in 2021 ran content audits at least twice a year. (semrush.com)
- We found that 40% of businesses don't have a documented strategy yet. (semrush.com)
- This marketing strategy landed Ford a 15.4% conversion rate. (neilpatel.com)
- In fact, would pay more for a better customer experience, and 86% of B2B buyers would pay more. (neilpatel.com)
- To further show the importance of this, 89% of people have stopped doing business with a company because of a poor experience. (neilpatel.com)
- Forty-seven percent of buyers view 3 to 5 pieces of content before engaging with a sales representative. (mailchimp.com)
- Seventy-two percent business to business (B2B) (mailchimp.com)
- Out of the 1,500 marketers we surveyed for our State of Content Marketing report, 78% who felt their content marketing strategy was exceptionally effective in 2021 had documented their strategy. (semrush.com)
External Links
How To
How can you make videos more exciting?
Video Marketing is one of the most powerful tools of Content Marketing. It helps you get closer to your audience, engage them emotionally and build trust. How do we turn boring into awesome? Let's dive into some simple tips!
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Tell a story. Every piece of communication is better if it has storytelling. Video marketing doesn't work without storytelling. If you want to tell stories, you must ask yourself what kind of stories you want to tell. Is it something entertaining? Educational? Inspiring? People share their stories via social media using photos and videos. Be inspired by these stories and use them as inspiration for yours.
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Use images. Images convey emotions better than words. They enable us to communicate with others and feel empathy. So don't forget to include images in your videos. Images can be added to slideshows, or embedded directly into blog posts.
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Make it easy to share. It's important to make it easy to share your message with others. Your videos should include sharing buttons. Your slideshows should include social icons. And if you're working on a YouTube channel, consider adding "Share" boxes to your videos.
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Don't overdo it. You might lose your viewers' attention if you give away too many graphics or provide too much information. Keep it simple. Few striking images will suffice to grab attention and hold it.
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Keep it short. People love to watch short videos. A 5-minute video can help you create buzz about your brand.
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Get feedback. Listen to what your audience has to say. Ask them what works and what doesn't. Get the answers and improve your content.
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Make a plan. After you have created your first video, you should think about what you can do next. Can you create a series? Maybe you can create a playlist with the most watched videos?
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Test, test, test. It's not what you want. You should test any video before it is released. Find out what reactions you get. Then make changes based on those results.
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Repeat. Continue repeating steps 1-8 until the perfect formula is found. Once you are familiar with the basics, you can create incredible videos time and time again.
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Measure results. It's important to measure the success of your videos. How did they perform? Which types of viewers prefer certain videos? These questions will help to refine your strategy.
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You can adjust as needed. Do not stop learning even after your video campaign launches. Make mistakes and learn from them. Marketers who excel are always looking for ways to improve.
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Enjoy it. Video marketing isn’t hard but takes patience. As you gain experience, you'll learn new strategies, techniques, and ideas to help you grow your business.