You've come to the right spot if your goal is to find a content marketer influencer. Ann Handley (Michele) and Jay Baer (Jay Baer) are here. Each of these people has proven themselves to be valuable in the content marketing field. These people have valuable insight into the content marketing process.
Ann Handley is a content marketer influencer
Ann Handley is one of the most well-known content marketing influencers today. MarketingProfs is her co-founder. She is also a Wall Street Journal bestseller author of "Everybody Writes", and "Content Rules". She is also a speaker. Her work has earned Forbes recognition as one of twenty top female social media influencers. She is also featured on LinkedIn.
Ann Handley, a content marketing expert, has had her books translated into 19 languages worldwide and sold millions of copies. Huffington Post named Handley one of 100 Twitter must-follows in 2014. Her Twitter followers number more than 420,000.
Jay Baer specializes in motivational business growth.
Jay Baer is an award-winning business growth expert, motivational speaker, and author. With 29 years of marketing experience, Jay has worked with more than 700 companies, including 40 of the FORTUNE 500. Jay teaches companies how differentiated customer experiences can be created. His experience includes work in multiple industries like Nike, Cisco, and United Nations. His goal is to make the marketing elements of a company something customers will actually love.
Jay Baer is known for his work on marketing strategy, social media, and content creation. His books such as "Hugging Your Haters" have been ranked among the top three business books in 2016. He also has a large online following. His podcast, Social Pros has 65,000 monthly downloads and was awarded the Content Marketing Awards' Best Marketing Podcast.
Sonia Simone is an influencer in content marketing
Sonia Simone is a content marketer with extensive experience in working with both startups and large enterprises. She is a social media expert who curates and gets articles featured at high-quality sites. Simone is a well-respected speaker who hosts her own podcast series about content strategy, marketing.
With more than 22 years of experience, she is a content marketer expert. Remarkable Communication, which she founded, is also her content marketing company. Simone uses copywriting as a tool to help her clients connect with their customers. Simone has a gift for original insight and witty banter. Simone is a refreshing breath of air, despite the fact that many marketers sound tired and repeat the same ideas over and again,
Michele is a content marketer influencer
Michele is one of the top content marketing influencers on the internet. Mantis Research, her company, assists marketers in publishing original research. Her insights, which are backed by research, provide great opportunities for marketers to establish trust with consumers. She is also a brand ambassador for doman.ME, a domain registrar. She is also host of Breakthrough Business Strategies radio.
Collaboration with influencers is a key part of content marketing. Whether you're looking to increase brand awareness or build a community, it's crucial to collaborate with your influencers. Whenever possible, make it easy for them to share your content. Allow them to use ready-made Twitter messages, embed codes, or short URLs. Also, ensure that your content is optimized for search engines and people.
Larry Kim is a content marketing influencer
Larry Kim has a solid background in digital marketing. His interests include SEO, PPC Marketing, and Facebook Ads. He has also been an entrepreneur and has founded two successful companies. Larry and Kay Lee are the parents of two children. They have documented their family adventures via social media.
Larry Kim founded Wordstream, Inc. He is also a contributor to Inc. Magazine, Search Engine Land and Social Media Examiner. His most well-known product is a software program that allows global marketers to market products and services.
Ann Handley
Ann Handley, a Wall Street Journal bestseller and expert in content marketing, is Ann Handley. She co-authored "Everybody Writes" and "Content Rules." She is also a keynote speaker and LinkedIn Influencer. Forbes has named her as one of the top twenty women bloggers.
Ann Handley is an influential content marketer who is highly respected around the globe. Her books have been translated in 19 languages. Her Twitter account has over 420,000 followers. Ann is also one Huffington Post's 100 most important people to follow on Twitter.
Sonia Simone
Sonia Simone is an expert in content marketing. Copyblogger was founded by her as the Chief Content Officer. She works with her clients to create content. In addition, she offers content creation workshops and marketing advice via her podcast. Visit her website for more information and to reach out to her on Twitter.
Another good example of a content marketing influencer is Ann Handley, a public relations consultant and author with over 20 years of experience in the industry. Handley is a great content marketing influencer, as she simplifies complex topics and makes them understandable for a broad audience.
FAQ
How to Use Blogs to Generate Leads in Your Business
Leading B2B companies know how important online leads are for their success. Yet, despite this fact, many businesses struggle to convert traffic into qualified leads. Here are five reasons why you might not be generating qualified leads.
Reason 1 - You Aren’t Optimizing Your Website. Even if You have a Blog, You aren’t Making Money. Blogging can be a great way of attracting new customers. But, your blog posts must solve the problems of your target audience. Otherwise, you won't be making any money.
To ensure your blog is profitable, optimize it by ensuring it meets search engine guidelines and uses keywords people are searching for. This improves the likelihood that visitors will find your blog post.
Once they find your blog post, ensure you provide value by answering their questions and providing solutions immediately.
Keyword Toolbox is a great tool for finding keywords. Next, add these words to your page title and meta description. Add them to the body text.
CTAs should also be placed throughout your blog. In addition, CTAs prompt readers to take specific actions, like signing up for your newsletter or buying a product.
These actions increase the likelihood of a sale and give you insight into what type of information users are interested in.
For help in starting a blog, see our guide on How to Start A Successful Blog.
Reason 2: You don't know what topic to write about - Once you begin writing, you will discover that ideas flow quickly but then they stop.
It takes time and effort to establish yourself as an authority in your niche. It is essential that you write about topics of interest to your potential clients in order to achieve this.
Writers should answer the question: "Why should we hire you?" Writing should be about solving problems.
This will help your business stand out from others that might just be trying sell products.
Your blog should help prospects as well as be helpful. You can also use your knowledge to educate others. For example, you could talk about the latest trends in your industry or share tips for saving money on home improvement projects.
Include links to resources where your viewers can learn more about these issues. These could include videos or articles by experts in your field.
Reason 3 is that you don't have clients.
It takes time to build a successful business. Building trust and rapport with your target market takes time.
If you are not ready to make connections with potential clients, then you don't really need to spend hours on content creation. Instead, try posting ads on social media sites like Facebook and LinkedIn.
In order to avoid overspending on advertising that is ineffective, make sure you target the right demographics for your ideal client. One example: If your website design company has many female clients, it is likely that you also have many male clients.
So, instead of targeting all men, you could target women by location, age group, income level, and more.
When you've set up your ad and received a click-through, send a message to your customers.
Don't forget that you don’t have to pay per person who visits the site. Some traffic sources are more profitable than others.
For example, you could host a contest for new subscribers who sign up via email. Or, you could offer gifts to people who join your mailing list.
Here's the key: Find creative ways to draw visitors without spending too little.
Reason 4: It's not possible to afford advertising - your business is too busy running it, so you don't have the time.
Prioritize your work over your company. You won't grow if your business is too busy to promote it.
You might feel overwhelmed at the sheer amount of tasks you have daily.
You can get organized by starting to organize. Take one hour each week to organize and review what you need to do for the remainder of the week.
Once you start, you will notice how much easier it is to manage everything else.
Is Content Marketing Strategy right to me?
If you already know the message you are trying to convey, then a Content Marketing Strategy may be right for you.
If you are looking for some direction before starting, these are some questions:
Do I need my business to communicate something particular? Is it better to communicate with a broad audience?
Do I want my efforts to convert visitors into buyers or generate leads?
Are you trying to promote one or multiple products?
Would I be interested in reaching out to people outside of my industry sector?
If the answer is "yes" to any question, then a Content Marketing Strategy is what you are looking for.
What is my ROI for using a Content Marketing Strategy
Businesses that use a Content Marketing Strategy have an average ROI of between 5x-10x higher than those that don't.
A Content Marketing Strategy helps to generate leads, and sales.
It provides valuable insights into the business. These insights will help you make better decisions such as identifying opportunities and improving customer service.
If you are curious about how much money you can make with a Content Marketing Strategy, I have the answer:
You can easily double your overall revenue.
What's the difference between content creation and content marketing?
Content marketing is the belief that all great brands share the same message. They deliver valuable information that people desire and need.
Content marketers understand how to create the best content for each channel at various times.
They also have the ability to devise a plan for distribution and promotion.
This means that they strategically think about what they do, and why it matters.
This is the core skill required to be successful as a content marketer.
Statistics
- To further show the importance of this, 89% of people have stopped doing business with a company because of a poor experience. (neilpatel.com)
- An example of an overarching goal could be: "In 2022, we want to achieve a 20% increase in revenue created by organic content and generate 15,000 MQLs with a budget of $30,000." (semrush.com)
- According to research compiled by Coschedule: Companies that publish 16+ blog posts a month get as much as 3.5x as much traffic as those that publish 0-4 posts a month. (criteo.com)
- In fact, would pay more for a better customer experience, and 86% of B2B buyers would pay more. (neilpatel.com)
- According to our research, 65% of companies with very successful content marketing in 2021 ran content audits at least twice a year. (semrush.com)
- Out of the 1,500 marketers we surveyed for our State of Content Marketing report, 78% who felt their content marketing strategy was exceptionally effective in 2021 had documented their strategy. (semrush.com)
- Content marketing produces 3X more leads per dollar spent. Content marketing costs 62% less than traditional marketing. (criteo.com)
- Forty-seven percent of buyers view 3 to 5 pieces of content before engaging with a sales representative. (mailchimp.com)
External Links
How To
How do you create a content-marketing strategy?
First, determine what type of content your clients want. Once you've established your content goals, it's time for you to create the content. This could include creating an editorial calendar or planning where these pieces will come. Every piece of content must have a purpose. It doesn’t matter whether you are writing blog posts, social media updates or e-books. They all need to serve one purpose.
Once you've decided on the type of content that you want to create, it's important to determine who your target audience is. Who are they looking for? And why should they care?
Next, you need to identify your target market. Then, find ways to communicate with them. While social media platforms are a great way to connect with people there are other options such as webinars, podcasts and videos.
Once you have decided how you will communicate to your market, the next step in your content creation process is to identify what topics and types you want. Again, this goes back to determine why you're writing the content. What problem does it solve Is it useful? It will make their lives easier.
Once you have an idea of the content you are writing, you can start to think about what you want to share. Are you looking to share information in your industry? On current events? What about specific products or services? This is your focus.
Finally, once you've answered those questions, it's time to combine everything into one complete package.
Every piece of content that you create must be useful. You don't want to waste anyone's time and energy, so you must build quality into every aspect of your content.
You must remember that a content marketing strategy of great quality has many parts.