Customers can interact with you in many different ways. You could create a digital game or offer incentives. Interactive marketing can also be done using modern technology such as chatbots and virtual reality. Multimedia storytelling could also be used to encourage customers to continue working alongside you. We'll be looking at examples of interactive marketing in this article to help you get started. Read on to learn more about the benefits of this type of marketing and how you can incorporate it into your own strategy.
Multimedia storytelling
These are the steps to follow when creating multimedia stories: Gather background information and visuals. Then, make a list of all the story's elements. Also, you should collect quotes and other powerful emotional elements. Mixing multimedia storytelling formats (video, still images, text and audio) will yield the best results. Even though some of these elements are redundant they are essential to telling a multi-media story.
This type of storytelling is best illustrated in a New York Times advertisement that depicts a journalist investigating the Rohingya genocide. This advert combines video, text and photo to make the story more real. This interactive marketing strategy lets consumers see brands' commitment to truthfulness and ongoing efforts at restoring trust in their mission.
Interactive infographics
Interacting with an interactive infographic can help your website get noticed online. Interactive infographics require the audience to participate by clicking, scrolling, and rolling over certain parts of the content. These infographics help maintain the interest of your audience while optimizing search engine optimization. Google searches for backlinks that are from trusted entities so your infographic will get more exposure.
Interactive infographics provide additional information for the user by allowing them to scroll and click. Consider the interactive elements when you are creating an infographic. You can also determine your target audience and align your infographic with that group. For example, if your target audience are millennials, you could create an infographic that explains what the millennial generation is. This will make the infographic more interesting for them.
Interactive video
Interactive videos are one of the most well-known forms of interactive advertising. A video that is interactive allows the viewer to choose different perspectives and angles. The video can be interactive so that users can view the stage in different ways. One example is a video about the Bob Dylan box set. It could be viewed from different perspectives. This interactive video made a viral sensation and was viewed more than one million times in just one hour! There are some things that you need to keep in mind when creating interactive videos for your company.
A video that allows the viewer to answer questions can help build brand identity. Brands are not just about products and services. They reflect a mood, a philosophy, or even an opinion. Branding is equally important as product marketing. Interactive videos can help you build your brand image. Jevellery Fashion's interactive video campaign encourages customers to interact with the brand via its video content.
Interactive ads
There are many kinds of interactive ads. There are many types of interactive ads. Some offer interactive games and polls. Others are more traditional like pop-up ads offering free content in return for an email address. Interactive ads put the consumer in control of their experience, as they are able to engage with them as long as they want and ignore those that don't speak to them. These types of ads are advantageous for both marketers and consumers, as they make the ad stand out and become ingrained in the audience's minds.
Interactive ads give you the opportunity to collect valuable data due to their ability to engage in multiple ways with the content. Interactive ads allow companies to determine what aspects were most appealing to consumers and others to see which parts caused them bounce. When consumers engage with an ad, the data collected will be valuable for future ad development. Although interactive ads have many benefits, they are expensive and time-consuming to make.
FAQ
Which Content Marketing Platform is Best?
There are many different platforms out there today. Each one has its advantages and disadvantages. Here are some options that are popular:
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WordPress is easy to set up, manage and maintain. An amazing community of users.
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Wix – It's easier than WordPress to setup and maintain. You don't need any technical knowledge.
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Squarespace - Best option for those who already have a website.
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Blogger – Free blogging service
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Medium – A place that writers can share their work.
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Instagram - A platform that uses images
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LinkedIn – A networking tool.
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Facebook - A social network.
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YouTube - Video sharing platform.
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Pinterest - Image-based platform.
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Google Analytics - Track visitor behaviour.
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Hubspot is an email marketing software.
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MailChimp, Email marketing software.
What is the difference in content marketing and content creation?
Content marketing is the idea that all great brands have the same message. They continually deliver useful information that people want or need.
Content marketers are experts in creating the right content to fit each channel and at different times.
They are also able to create a strategy for promotion and distribution.
Also, they are strategic about what they do and why they do it.
This core skill is essential for a content marketer to succeed.
What content marketing agencies offer the best services?
Many content marketing agencies have years of experience in creating content strategies and delivering them to their clients.
Their knowledge can save you tons of time and effort by providing a comprehensive plan based on your needs.
But don't assume that every agency has the skills you need. Some companies specialize only in certain niches, like eCommerce. Others focus on specific industries such as law firms.
Ask them about their specialties and you'll find the right agency for you.
Statistics
- We found that 40% of businesses don't have a documented strategy yet. (semrush.com)
- According to our research, 65% of companies with very successful content marketing in 2021 ran content audits at least twice a year. (semrush.com)
- Progress indicators (0–100%) allow each team member to see how attainable each goal is and understand what remains to be accomplished. (semrush.com)
- Content marketing produces 3X more leads per dollar spent. Content marketing costs 62% less than traditional marketing. (criteo.com)
- Companies that use content marketing see approximately 30% higher growth rates than businesses not using it. (mailchimp.com)
- To further show the importance of this, 89% of people have stopped doing business with a company because of a poor experience. (neilpatel.com)
- Forty-seven percent of buyers view 3 to 5 pieces of content before engaging with a sales representative. (mailchimp.com)
- Measure your goals with a progress indicator of 0-100%. Make your goals collaborative and transparent (semrush.com)
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How To
How do I create a content-marketing strategy?
It is important to first understand the content that you wish to create for your clients. Once this is defined, it's time to start creating content. This may mean developing an editorial calendar and planning where these pieces will come from. Content should always have an end in mind. No matter whether content is blog posts, social-media updates, or other, it should all serve a single purpose.
Once you've decided on the type of content that you want to create, it's time to determine who your target audience is. Who are they looking for? And why should they care about what you have to offer them?
Next, you need to identify your target market. Then, find ways to communicate with them. You can connect with people through social media, but there are other options available, such as podcasts, videos, and webinars.
Once you have decided how you want to communicate with your target market, the next step will be to identify what topics and types you want content to cover. This goes back to the purpose of writing the content. What problem is it solving? Is it helpful? Will it make their life easier?
You now know what content you like to write. Now it's time for you to decide what you want. Do you want to share information about your industry? On current events? Are you focused on specific products and services This question will determine your focus.
Finally, once you've answered those questions, it's time to combine everything into one complete package.
Every piece of content should be used for its intended purpose. It is important to not waste time or energy. Therefore, you should ensure that every piece of content you create has quality.
Don't forget that a great content marketing strategy has many moving parts.