Content marketing ideas for B2B businesses are numerous and can take many forms. White papers, product comparisons guides, blog posts and video content are all possible content types. Each of these content types can be effective, depending on the target audience and business model. If you want to create content for B2B businesses that convert prospects into customers, you will need to create several types of content. Here are some examples to show you how content can help generate leads.
White papers
White papers are a great way to generate brand awareness and generate leads. If done correctly, white papers can serve as the inspiration for a full year of content marketing. It is valuable to have timely data, but it can also hinder your content development six-months after the paper has been published. Research and surveys are necessary to create a whitepaper that is highly successful. It is also a great way to determine your target audience and brainstorm solutions.
Product comparison guides
Buyer's guide is a brilliant content marketing strategy. It appeals to the desire of readers for information. Consumers are worried about inaccurate data, counterfeit parts and incomplete quotes in the defense sector. This guide can help buyers determine if a product is right for their needs. It also helps the buyer understand how much to pay for a product. Product comparison guides make great content marketing ideas. They focus on the benefits that the buyer will enjoy if he/she makes an informed purchase.
Blog posts
You wouldn't write about replacing the bathroom piping if you were a plumber. Instead, your writing might focus on modern faucets or rescuing an overflowing faucet. If you are a plumber, consider using pop culture references to compare your niche to your industry. It might be worth including a summary of what you have learned or comparing it to your industry. If you are a plumber, you can also use the power of NICHE TOOLs to your advantage.
Video content
Video is a different way to engage your audience. A video showing your company's history or strength can help potential customers understand your brand. This type content can be a way to distinguish yourself from your competitors. SimblaOCO's company overview video allows viewers to see the process of creating a website. Video production can be challenging, but they have many benefits that you should include in your marketing efforts.
Gated resources
For your website, you might want to create gated resource. These are longer-form content pieces that can be of value to your target audience. By making these resources available to your audience, you can establish yourself as an authority in your field and attract more people to download your offers. Here are some ideas to create gated content. You can learn how to make sure your gated resources are more effective. These tips are important to remember. Access to gated resources should be simple and easy to use.
FAQ
Is content marketing effective?
Yes! Hubspot claims that content marketing is one of the three most important digital marketing channels for lead generation.
What is the difference in content marketing and content creation?
Content marketing is a way to ensure that every brand has the same message. They are consistently delivering valuable information that people want and need.
Content marketers are experts in creating the right content to fit each channel and at different times.
They know how to plan and execute a marketing strategy that will be effective in promoting their products.
Also, they are strategic about what they do and why they do it.
This is the foundation skill set required to be a successful content marketing professional.
What is content marketing?
This is a strategy that creates valuable, relevant content for your website or blog. This content could include text, images and infographics.
How much should I spend on Content Marketing?
It all depends on how many leads are you looking to generate. The average cost per lead ranges from $5-$10, depending on the industry. We spent $20 per lead when we started our business. Now we spend $6-7 per leads.
Does Content Marketing require an SEO specialist? Yes!
SEO professionals understand how search engines such as Google rank pages. They can also identify the keywords you should target when optimizing pages.
How many hours per workweek should I be spending on content marketing?
It depends on your situation. It may not be necessary to invest much time in content marketing. But if you're trying to build traffic to your site, you'll probably need to devote at least 1 hour per day.
What Content Marketing Strategy is right for me?
A Content Marketing Strategy is perfect if you know exactly what you want to communicate.
If you are looking for some direction before starting, these are some questions:
Do my company need to communicate a particular message? Or, do you want content that is universally appealing?
Are you more focused on generating leads, or converting visitors to buyers?
Do I want to promote one or more products?
Are there people I'd like to meet outside of my industry, or am I open to reaching them?
If you answered "yes" to any of these questions, then a Content Marketing strategy is exactly what you need.
Statistics
- An example of an overarching goal could be: "In 2022, we want to achieve a 20% increase in revenue created by organic content and generate 15,000 MQLs with a budget of $30,000." (semrush.com)
- According to our research, brand awareness, attracting traffic, and generating leads remain the key content marketing goals in 2022. (semrush.com)
- Seventy-two percent business to business (B2B) (mailchimp.com)
- Out of the 1,500 marketers we surveyed for our State of Content Marketing report, 78% who felt their content marketing strategy was exceptionally effective in 2021 had documented their strategy. (semrush.com)
- According to research compiled by Coschedule: Companies that publish 16+ blog posts a month get as much as 3.5x as much traffic as those that publish 0-4 posts a month. (criteo.com)
- To further show the importance of this, 89% of people have stopped doing business with a company because of a poor experience. (neilpatel.com)
- This marketing strategy landed Ford a 15.4% conversion rate. (neilpatel.com)
- We found that 40% of businesses don't have a documented strategy yet. (semrush.com)
External Links
How To
What are the top content marketing platforms available?
Although no platform is perfect for every industry, most industries have at minimum one preferred tool. Hubspot is a popular tool among marketers because it has been proven to increase conversions by 50%.
However, not all tools will be the same. Some tools are better at tracking analytics, others enable easier collaboration between different departments, and others provide features such as A/B Testing that may increase your content-marketing ROI.
Before you make a choice about which platform to use, consider these: What are its pros and cons? Does it suit my needs now or in the future? And what about in 2 Years?
Entrepreneur Magazine lists the top five content-marketing platforms.
Marketo Content Studio: Content Marketing Platform #1
Marketo provides enterprise social management software. It offers a suite of products and services, including CRM software, social publishing tools, and analytical dashboards.
The company also offers a content studio, which gives businesses access to pre-made templates and graphics. These can then be modified into customized designs.
This means you don’t have to spend hours creating new graphics or writing new content. Instead, you can instead focus on creating compelling content that speaks directly and effectively to your target audience.
Marketo makes adding images and videos to blog posts easy. This improves the visual appeal of your posts and encourages readers to engage with them.
The downside is that if you want to edit your video or image files, you'll have to upload them to Marketo first.
Trello is the Content Marketing Platform#2
Trello is similar with Kanban boards in project administration. Both offer lists of tasks that can be assigned and tracked by users.
Trello allows for you to create boards for each team member, and assign them specific responsibilities. It allows you to share information among workers in a simple workflow.
Trello does not need special software to function, but Kanban boards do. It can be used on any device.
Trello also allows you to invite people to collaborate without sharing any sensitive data.
This allows you to create a private forum and only reveal the necessary details to others who need them to complete a task.
Google Suite Content Marketing Platform 3
Google has many products for business owners. Google Docs, Sheets and Slides are all part of the company's G Suite.
This application is not free. Each user will have to be paid separately. But if you plan to use them for multiple purposes, many plans start at $5 per month.
To create a new document and embed a link to another website, two licenses would be required.
However, if only one document is needed, you will be able to create it free of charge.
Google tools have the advantage of being compatible with Gmail and other applications. This means you can easily send links to documents via email and efficiently store data in Google Drive.
Hubspot Content Marketing Platform 4
HubSpot is an extremely popular web-based marketing tool, which offers a variety of functionality.
Through its platform, users can manage different aspects of their websites, landing page, and blogs. You can use the platform to create automated emails or track conversions.
HubSpot is also integrated with Salesforce and WordPress, meaning you can connect all three platforms.
One of the most valuable features of HubSpot is that it integrates with over 200 different third-party apps. This allows you automation and reports generation based on real-time statistics.
While you won't be able to publish content directly from HubSpot, you can export it into many formats, including HTML, PDF, and Word.
HubSpot offers an unlimited trial version of its pricing platform. HubSpot offers a free trial version. However, you can upgrade to a paid account to gain unlimited access.
HubSpot has everything you need, whether you're looking for an eCommerce platform or a blog platform.