A social media management platform is a great way to drive traffic to your blog or website. You can use tools like Hootsuite, Kontentino, SlideShare, and Planoly, and you can even use a combination of these. How do you start? These social media management systems can help you generate traffic. Here are some suggestions.
Planoly
You've likely heard of Planoly, a visual planner that is relatively new to Instagram. Brandy Pham developed this tool in 2016 to help creators manage social media and streamline their workflow. The number of users is currently in the millions. It currently works with Instagram, Facebook, and recently, the company expanded to Twitter.
Planoly's interface makes it easy to use. There are many options available for scheduling posts, including calendar views or drill-down tools. There are not many editing options, but you can add text to images. Although the system of scheduled, unscheduled and draft posts is simple, it allows users to easily create great-looking social media posts. There are some issues with it.
Hootsuite
Hootsuite has probably been mentioned if you've ever used social management software. Hootsuite lets you schedule posts weekly using a variety of social media scheduling software. Hootsuite makes it easy to manage a blog and share posts to multiple social media platforms. In fact, it's so effective that many organizations around the world use the service.
Blog of the company contains information and tips about social media. Employees of the company write articles on topics that relate to small business growth and social media. Hootsuite utilizes its blog to show its products and draw a wider audience. It also employs marketing systems and calls-to-action. One example is that the company's official website always concludes with an invitation to try its products. Customers can choose which content they wish.
Kontentino
Kontentino is a social media management platform that is human-friendly. Kontentino allows you to schedule posts and write them yourself. You can also collaborate with your team. You can tag, collaborate with your team members and create customized reports. You can even collaborate with graphic designers and translators. You can view all of the content you have in one place. So, you can quickly see which posts appeal to your audience.
Hootsuite is more popular than other social media management tools on the market. Although both are great tools for managing social media, they differ in their functionality and price. Hootsuite is less expensive than Kontentino, and allows unlimited users. Hootsuite costs 25 EUR per user, and 109 EUR for a maximum of ten. You can even get a customized version for a large enterprise.
SlideShare
SlideShare can be incorporated into your blog without much effort. SlideShare allows you to create slideshows and other content that will help you attract more people and grow your audience. It's so simple to use that very few businesses make use of it. SlideShare works in the same way as YouTube to create slideshows. But how do you create a successful presentation?
SlideShare allows users to share infographics and videos online. This is the perfect platform for companies creating shareable content. LinkedIn acquired the site in 2012 and it now hosts more than 15,000,000 presentations. It's interesting to note that SlideShare's top three searches are LinkedIn, social media, and Facebook, so it has great potential for B2B marketers.
FAQ
Content marketing is it worth the investment?
Content marketing is a key part of any online strategy. It is also an extremely effective way of promoting your brand. Content marketing isn't just for customers. It makes your brand stand out from others.
Content marketing is about creating useful information that people want. The most successful companies know how to engage their target market by using content marketing as a central component of their digital marketing strategy.
Are you a SEO expert for Content Marketing? Yes!
SEO experts know how search engines like Google rank pages. They can also identify the keywords you should target when optimizing pages.
Is content marketing right for me?
Absolutely! You can use content marketing for any business. Whether you sell products or services, provide support, or offer training, creating content is a great way for customers to learn about your company and stay connected.
What are the different content strategies available?
Content strategy is a general term that describes all aspects of how content is created, managed, distributed, measured, and optimized for digital channels. It includes what you share on social media platforms like Facebook and Twitter as well as what you highlight on websites, blogs, and other online properties.
Content strategy is vital because it determines how you will focus your time and effort, the content types you should use, as well as what message you send to your target audiences.
It's about understanding how content fits into the overall business goals and objectives to help you achieve them.
Statistics
- An example of an overarching goal could be: "In 2022, we want to achieve a 20% increase in revenue created by organic content and generate 15,000 MQLs with a budget of $30,000." (semrush.com)
- Content marketing produces 3X more leads per dollar spent. Content marketing costs 62% less than traditional marketing. (criteo.com)
- According to our research, 65% of companies with very successful content marketing in 2021 ran content audits at least twice a year. (semrush.com)
- Out of the 1,500 marketers we surveyed for our State of Content Marketing report, 78% who felt their content marketing strategy was exceptionally effective in 2021 had documented their strategy. (semrush.com)
- According to the Content Marketing Institute, 70% of B2B marketers and 86% of B2C marketers surveyed use content marketing in some form or other. (criteo.com)
- We found that 40% of businesses don't have a documented strategy yet. (semrush.com)
- Seventy-two percent business to business (B2B) (mailchimp.com)
- According to our research, brand awareness, attracting traffic, and generating leads remain the key content marketing goals in 2022. (semrush.com)
External Links
How To
How can you make your videos look more spectacular?
Video Marketing is one powerful tool in Content Marketing. Video Marketing allows you to connect with your audience and create trust. How can we make boring into amazing? Let's dive into some simple tips!
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Tell a story. Every piece of communication is better if it has storytelling. Video marketing cannot work without storytelling. If you want to tell stories, you must ask yourself what kind of stories you want to tell. Is it entertaining? Educational? Inspiring? It's easy to find inspiration on social media. Use these stories as inspiration to create your own.
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Use images. Images help convey emotions faster than words. They allow us to connect with others and feel empathy. Don't forget images! Pictures can be embedded in blog posts or added to slideshows.
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Make it easy to share. Make it easy for your viewers to share the message. Include sharing buttons for your videos. Add social icons to your slideshows. If you have a YouTube channel, add "Share" boxes.
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Don't overdo it. Over-exaggerating graphics and information can lead to viewers losing interest. Keep it simple. A few striking images are all that is needed to grab your attention and keep you there.
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Keep it short. People love watching short videos. Create short, 5-minute videos to get people talking about your brand.
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Get feedback. Listen to your audience. Ask your audience to share their experiences and tell you what they like. You can use the answers to improve your content.
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Plan. After you have created your first video, you should think about what you can do next. Can you create a series? Maybe you can create a playlist with the most watched videos?
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Test, test, test. It is not good to publish a video and then discover that nobody has seen it. Before releasing any video, test it on your audience. See what kind of reactions you get. Next, make adjustments based on the results.
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Repeat. Repeat steps 1-8 until you find the perfect formula. Once you have a good idea of what works, it will be easy to create stunning videos.
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Measuring results. It's important to measure the success of your videos. What did they do? Do certain audiences prefer specific videos? These questions can help you refine your strategy.
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Adjust as needed. Once your video campaign has launched, don't stop learning. Make mistakes and learn from them. Marketers who excel are always looking for ways to improve.
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Enjoy it. Video marketing isn't hard, but it does take patience. As you gain experience, new strategies, tactics, and ideas will be available to you to help grow your business.