Being a social media marketing professional is not something you can afford to get complacent about. Although you might have established a content plan and social media strategy, it is still important to keep up-to-date with current Instagram trends. TikTok has become one of Instagram's most popular features. This app was originally created to help people lip-sync. But it has become much more. Users can now create videos and dance with music. This platform has become a worldwide phenomenon and has had an influence on other social media outlets.
IGTV
Instagram is a video platform. The new IGTV application makes it easy for users to create and upload longer videos. Original creators had to upload their videos onto YouTube and then make them available on Instagram. It was hard to convert followers because many of them didn't want to change apps. IGTV is a way for creators of longer videos to upload to Instagram and not require their audience change apps.
IG Reels
IG Reels are something you've likely heard of but not sure how to use. These videos often feature a soundtrack that is often made up of two people laughing or talking. The sound is a common way to tell a story, and it's especially popular for videos of morning routines. They are also great for mini vlogs and behind-the-scenes videos.
IG Story
IG Story is a unique social media feature that allows you to repost older content and remind followers about campaigns. It features an interactive timeline, stickers, and countdown timer. This feature is available for both Android and iOs. It's simplicity and ease-of-use make it an excellent choice to businesses looking for ways to improve their online presence. You can make your Instagram marketing more effective by incorporating it into your marketing plan.
IGTV video replies
Instagram is a much more popular platform to share videos. Sephora has actually successfully implemented IGTV in its marketing efforts. IGTV allows users post short videos to their profiles that could reach millions of people. This trend will continue. Here are a few things you should know about this new platform. Listed below are some of the key benefits of IGTV.
IGTV carousel
Instagram now allows horizontal and vertical videos. Important is the aspect ratio: Vertical aspect ratios should be at most 9:16 and horizontal aspect ratios should be at the least 16:9. The format is also very different from regular Instagram videos. These should have a 1:55 ratio. Instagram recommends that a cover photograph be 420x654px in size. This will appear on the profile grid and in the followers' feeds. Remember that this only works for videos up to nine or ten minute in length, so make sure you choose the right size.
IGTV augmented reality
IGTV has recently made it possible for content creators on the social media platform to post longer videos in order to provide a better viewing experience. These videos can be viewed best in vertical orientation to make them mobile-friendly. The new feature allows users the ability to preview videos on feeds and tags products. The new feature also allows content creators to increase brand awareness and discoverability of their content.
FAQ
How do you measure success with content-marketing?
There are several ways to measure the effectiveness of your content marketing strategy.
Google Analytics is a good tool to measure your progress. This tool lets you see where your targeted traffic comes from and what pages they visit most frequently.
It also tells you how long each visitor stays on your site before leaving.
You can then use this information to improve your content to get people's attention and keep them engaged for more extended periods.
These questions can also help you determine the success of your content marketing efforts.
Is my email newsletter providing any value to my subscribers? How much of my entire mailing lists have become paid members? How many people clicked through to my landing pages? Do those who click through convert at higher rates than others?
These are important metrics to monitor and track over time.
A third great way to measure the success of content marketing is to count how many people share your content through social media.
Consider starting now if this is something you aren't doing. It could be the difference between being visible and being ignored in your industry.
How many hours per week should content marketing take?
It all depends on what your situation is. Content marketing may not require you to spend much time. You will need to spend at least an hour a day if your goal is to increase traffic to your website.
Content marketing is it worth the investment?
Content marketing is an essential part any online business strategy. It is also an extremely effective way of promoting your brand. Content marketing is not just valid for customers, but it makes you stand out from the competition.
Content marketing is all about creating valuable information that people want to consume. By using content marketing as a core component of their digital marketing strategy, the most successful companies are able to reach their target market.
Statistics
- According to our research, brand awareness, attracting traffic, and generating leads remain the key content marketing goals in 2022. (semrush.com)
- Measure your goals with a progress indicator of 0-100%. Make your goals collaborative and transparent (semrush.com)
- Progress indicators (0–100%) allow each team member to see how attainable each goal is and understand what remains to be accomplished. (semrush.com)
- According to our research, 65% of companies with very successful content marketing in 2021 ran content audits at least twice a year. (semrush.com)
- Companies that use content marketing see approximately 30% higher growth rates than businesses not using it. (mailchimp.com)
- An example of an overarching goal could be: "In 2022, we want to achieve a 20% increase in revenue created by organic content and generate 15,000 MQLs with a budget of $30,000." (semrush.com)
- Content marketing produces 3X more leads per dollar spent. Content marketing costs 62% less than traditional marketing. (criteo.com)
- To further show the importance of this, 89% of people have stopped doing business with a company because of a poor experience. (neilpatel.com)
External Links
How To
Infographic Creation Tips for Content Marketing
Infographics are one of the most effective ways to explain complex concepts simply, making information easy to understand. Content marketing aims to provide useful and valuable information to your target audience, so you should consider using infographics to help spread this message.
To create an infographic, you will need to use design software like Adobe Illustrator or Photoshop. These programs allow you to create infographics by drawing different shapes and elements. You can then use colors and fonts for your data. Once you are happy with your design, you can upload images to Unsplash and Pixabay for your design.
Check out existing infographics online to get some ideas. You could use a photo of a food pyramid to show the calories in particular foods. Then, replace those numbers with photos of the foods. You might also want to calculate how many calories are in soda pop. This can be done by taking a picture with a bottle of Coke.
Once you've created your infographic, share it on social media channels like Facebook or Twitter. This allows people to learn more about the concept, even if they aren't familiar. In order to make others see your infographic, use hashtags when you post it on social media. Hashtags enable users to follow along in conversations related to specific topics.
If you decide to create an infographic, try making your posts shorter than usual. An average blog post will be between 2000 and 5000 words. An infographic, however, only needs 500 to 1000 words. This means you can easily convey more information with less space.
Remember that not all viewers can read small font sizes when designing an infographic. You should use large fonts for your infographics. Don't rely too heavily upon color. Make sure all text is legible.
These are just a few additional tips.
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Choose an Infographic Design Template. You can find many templates online or in printed formats. Canva, Piktochart or Google Slides are three of the most well-known templates.
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Your Infographic is ready. You can use the template to create your infographic. You can use any kind of media that you feel is appropriate for your audience. If you want to create an infographic on the best places for food in Seattle, for example, you might use photos from local restaurants.
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Add Text. Add text to your infographic once you have it created. You can use Microsoft Word, PowerPoint or Canva to add text.
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Add Images. Add images to your infographic. These can be pictures, charts, graphs, or icons. Make sure your picture is relevant to the topic you are adding.
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Make It Interactive. Interactive elements like buttons, maps and links can be added to your website. This will engage your audience.
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Share. When you're done, share your infographic on social media sites like Facebook, Twitter, LinkedIn, Pinterest, and Instagram.
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Measure. Do you know how well your infographic performed? Did people click through? Did they sign up for your email list? What was their reaction?
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Improve. Do you think there are ways to improve your infographics Are you able to do it better the next time?
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Repeat. Do it again.