Content marketing stats are essential for measuring success. Written content is the most popular form of online marketing, with 98 percent of marketers using this method. Email and organic social media are the second and third most popular forms of content marketing. A strategy is essential for content marketing. Successful measurement of results will be a key part of any strategy. Here are some statistics about content marketing that you should keep in mind.
Blog posts with images have a 94% higher click-through rate
Buffer, an online social media scheduling platform, recently discovered that top-ranking blogs featured on average one image for every 350 words. This is good news to those who want their audience to stay longer on their site and increase engagement. Images are a great tool to connect paragraphs and clarify ideas. Images can also help to emphasize tone and encourage interaction with readers.
You can increase your view-through rate up to ninety percent by including images in your content. Research has shown that posts with images receive 94% more views than those without images. Images in content increase traffic and make it easier for your readers to digest. Images should reflect the brand's identity and be optimized to rank in search results. You can also add multiple images to a post.
Long-form content blogs get more social sharing
Long-form content tends to attract more social shares than shorter posts. BuzzSumo conducted a study and found that articles with more than 1000 words received nearly twice as many Facebook likes or tweets as shorter ones. The study also found that longer content is more likely than shorter to engage readers. Moreover, longer content tends to garner more inbound links, which remain a crucial factor in Google ranking.
A great way to increase the social shares of blog posts with long form content is to link to it in your existing content. It's a good idea review old content and look for links to it. The content that performed well can help your new content gain traction. Here are some great ways to promote your long-form content.
Video blogs receive more social shares
Video in blog posts is a great way of increasing engagement and driving traffic. Video can spark your marketing campaigns. Your blog can also include video content to increase traffic and social share. Here are some tips to help you integrate your videos into your blog posts. Here are five fantastic blog posts featuring videos. Embedding a video in your blog will increase its social share potential by ten times!
Creating engaging videos will increase your chances of getting seen in Facebook's News Feed. Facebook assigns stories a relevancy score. Stories that are most relevant to your audience will be at the top of your News Feed. If you want to attract more viewers to your videos, you can include an "virtual handshake" call-to-action at your video's end. A simple phrase such as "to learn more, please click here" can help you get your video noticed.
FAQ
How long does content marketing take?
It depends on the size of your business. It is more difficult for smaller businesses to invest in content marketing right away. However, it can pay off big-time if you're willing to put in some time.
What is the role and responsibilities of content strategists?
Content strategists are able to help you understand what search terms people use on the internet. They optimize your site for search engines and help you rank well. They also create content for social media sites, like Facebook and Twitter. They also create copy for blogs, advertisements, and websites.
A content strategist collaborates with a marketing team to help organize a plan for the company’s online presence. Although content strategists are able to work on their own, they often collaborate with the marketing team to make sure that every piece of content is effective.
How many hours per semaine should I dedicate to content marketing
It depends on your situation. Content marketing may not require you to spend much time. However, if you want to drive traffic to your site you will likely need to dedicate at least one hour per day.
Statistics
- Forty-seven percent of buyers view 3 to 5 pieces of content before engaging with a sales representative. (mailchimp.com)
- According to research compiled by Coschedule: Companies that publish 16+ blog posts a month get as much as 3.5x as much traffic as those that publish 0-4 posts a month. (criteo.com)
- Progress indicators (0–100%) allow each team member to see how attainable each goal is and understand what remains to be accomplished. (semrush.com)
- This marketing strategy landed Ford a 15.4% conversion rate. (neilpatel.com)
- Out of the 1,500 marketers we surveyed for our State of Content Marketing report, 78% who felt their content marketing strategy was exceptionally effective in 2021 had documented their strategy. (semrush.com)
- Measure your goals with a progress indicator of 0-100%. Make your goals collaborative and transparent (semrush.com)
- Companies that use content marketing see approximately 30% higher growth rates than businesses not using it. (mailchimp.com)
- To further show the importance of this, 89% of people have stopped doing business with a company because of a poor experience. (neilpatel.com)
External Links
How To
Informationgraphic creation tips for content marketing
Infographics are one of the most effective ways to explain complex concepts simply, making information easy to understand. You should use infographics to spread the message about content marketing.
To create an infographic using design software such Adobe Illustrator, Photoshop or other similar programs, you will need Adobe Illustrator. You can use these programs to draw out different shapes and elements to represent your data, then add colors and fonts to make everything look nice. Once your design has been created, you can start uploading images from Unsplash/Pixabay to incorporate into it.
Look online for inspiration to create your own infographics. For example, if you want to show how many calories are in certain foods, you could take a picture of a food pyramid and replace the numbers with pictures of those foods. Or you could look at how many sugars are found in soda pop and replace that number with a picture from a Coke bottle.
Once you've designed your infographic, you can share it through social media channels like Facebook and Twitter. This allows people to learn more about the concept, even if they aren't familiar. You can include hashtags in your infographic if you want to share it on social media. Users can follow along with specific conversations using hashtags.
If you decide to create an infographic, try making your posts shorter than usual. An average blog post will be between 2000 and 5000 words. An infographic, however, only needs 500 to 1000 words. That means you can get more information across in less space.
Keep in mind that viewers may have difficulty reading small fonts when creating your infographic. Your graphics should be large enough in font size and not rely on too much color. Make sure all text is legible.
These are just a few additional tips.
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Choose an Infographic Design Template. There are many online templates that you can download or print. Canva (Piktochart) and Google Slides (Google Slides) are some of the most requested templates.
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Make your Infographic. Create your infographic using the template. You can use any type of media that is appropriate for your audience. You might use photos of local restaurants to create an infographic about the best places in Seattle.
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Add Text. After creating your infographic, add text with Microsoft Word, PowerPoint, and Canva.
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Add Images. Your infographic can also include images. These can be pictures, charts, graphs, or icons. If you want to add a picture, make sure it's relevant to your topic.
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Make it interactive. Interactive elements like buttons, maps and links can be added to your website. This will allow you to engage your audience.
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Share. Share your infographic after you're done.
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Measure. Measure. Did people click through? Did they sign up to your email list? Was your infographic received well by them?
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Improve. Do you think there are ways to improve your infographics Are you able to do it better the next time?
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Repeat. Repeat.