Content marketing case studies can be an effective way to generate new leads, sell more products, or increase your brand awareness. There are many ways to create a great case study. Examples from Eloqua Capgemini, Hubspot and AARP are just a few examples. Here are some suggestions:
Hubspot
HubSpot's content market case studies show that most users are not using all of the features on the platform. The majority of users are happy using the blogging tools. They don't realize how important it is to add a call-to-action at the end articles in order to increase conversions. Campaign Creators AnnaLea Crowe & Jesse Schor highlight the importance segmentation in HubSpot’s content-marketing strategy.
Content marketing is more than just getting high search engine rankings. It should also be engaging audiences emotionally and intriguing them. You can achieve a competitive edge by starting conversations with your content. HubSpot's content marketing platform offers personalized, optimized and influencer activated experiences. HubSpot's case studies in content marketing demonstrate the power of these features. Here are some examples of best practices from one its marketing case study.
First, you need to define the buyer's persona. A company's news page can be one of the best ways to be found in search results for a particular industry. This is an excellent opportunity to build trust between prospects. It offers customers the opportunity to subscribe to 5-minute news updates each day. A satisfied customer is loyal and more likely to recommend your company to others. Customers who feel they can trust your content are more likely make purchases.
Eloqua
Oracle Content Marketing allows marketers to create Personas according to their ideal customers and customer lifecycles. This way, they can keep track of their target audience and tailor their messages to reach them. Marketers can also segment their audience by personas with the Eloqua marketing tool. This is possible with the Interactive Widget. Eloqua has tools that allow marketers to send specific email messages to certain people, such as the Outlook add-in.
Eloqua is integrated with ContentMX which makes it easy to create content. ContentMX is a tool that helps marketers create engaging and rich communications that are search engine-friendly. Eloqua can integrate with various marketing automation systems. Content marketing is a key part of any company's strategy. The case studies below highlight how ContentMX Cloud can help marketers improve their results and drive more customers. In addition, ContentMX Cloud offers integrated content and tools that simplify workflows and enforce corporate guidelines.
You can gauge the effectiveness by using content marketing case studies. You can improve your marketing strategy by getting feedback from your readers and deliver the most relevant content. This will allow you to track the success of your content in terms both sales and traffic. For instance, if a product launch was a big hit, you might want to contact a specific media contact or engage with all media contacts who have accessed your Media Kit.
Capgemini
Capgemini's content marketing team adopted a comprehensive approach to reach their goals. In the beginning of the year, several executives met to discuss company goals and decide on longform reporting themes. The reports would be produced by the content team in collaboration with company's Research Institute. Report themes included cybersecurity and artificial intelligence. This content marketing strategy helped the company to attract new customers. This case study shows how a content marketing strategy can work.
The company responded to prospects' questions using content marketing. The website answers frequently asked questions about Big Data, Cloud, and Technology. To further engage customers, the company used social media, specifically LinkedIn. These efforts led to nearly one million new website visits and more than 100,000 LinkedIn fans. Capgemini's LinkedIn page attracted an average of 3,000-4,000 new followers per week and received more than 1.8million share requests.
A company's content strategy included incorporating case studies on its website. The microsite, which included case studies, earned nearly US$1 million within a year. The company's content on its site increased 12 times from two thousand pages to over two hundred and fifty. The company also publishes podcasts on its blog and research reports. The company now has close to three million monthly website visitors and a dedicated following on LinkedIn.
AARP
AARP's YouTube channel is now a channel for advocacy content. It was originally meant to be a content portal. Although non-partisan, the organization still advocates for policy topics which can upset its audience. It also requests feedback from its membership to ensure that its content is tailored to the needs of its readers. AARP continues to create high-quality content that encourages membership and consumer action with this strategy.
AARP is a major resource for the elderly, and while it was created to educate the general public, it has since made its name in entertainment, incorporating interactive quizzes and storytelling podcasts. The organization uses content to boost brand awareness. Its online thrift store, thredUP, promotes sustainable consumption and collaborative consumption. Ordinary thrift stores might rely on traditional advertisements to drive customers. While AARP is a leader in content marketing, it also has a studio that creates custom content.
Although it is unlikely that AARP will have the same audience on all platforms, analytics are used by the organization to determine which content is most effective. The AARP Bulletin, which has a readership of almost 22 million households, is the publication with the second largest audience. AARP asks its members to provide feedback in order to better understand their audience's pain points. These results were impressive.
Liberty Mutual
Liberty Mutual, one of the biggest marketers in the nation, faced a difficult challenge: increasing customer loyality. Despite Liberty Mutual’s solid reputation, 39% had started to look for other insurance providers. This shows that insurance is not an investment that is used often. In the end, insurance is only worth its value in the worst of times. Liberty Mutual suffered the pain of losing customers, and gained considerable credibility. However they needed to ensure that their customers would stay loyal and return to Liberty Mutual.
For this reason, Liberty Mutual created a UX content strategy. The goal of this content strategy was to create an experience that would educate, advocate, and reciprocate with the customer. This strategy allowed the company to increase time on its site by 800%, decrease bounce rates by half and reach 90% of its customers. Liberty Mutual's customer retention rates have increased tenfold and its referral rate has increased seventy-five per cent.
MuleSoft integration has allowed Liberty to expand its claims service far beyond traditional call centers. They can now reach customers using digital channels. A state manager API was developed that allows them to close in-progress claim. This allows Liberty claims assistances to jump in on the conversation and address inquiries. MuleSoft has also decreased manual data entry. This allows Liberty staffers to focus on the customer experience. And as a result, they reduced claims processing time by 20 minutes per claim.
Fisher Tank
A case study on Fisher Tank reveals how the company made a huge impact on its industry and increased its sales by making a significant shift in the way it markets and sells its products. The company was founded in 1948 in Pennsylvania, and has since grown to be one the largest storage tank companies worldwide. They have specialized products that can be used for wastewater treatment, municipal applications, and ethanol/bio Diesel. They also offer engineering, design and construction services, modifications, and painting in the field.
The company had no social media presence before working with Weidert Group. In 12 weeks, the firm assisted the company in setting up channels and optimizing profile pages for different social media platforms. Fisher can now easily share its content via LinkedIn and tweet about industry news. Fisher can also engage customers on Facebook. The Weidert-Fisher Partnership resulted was a massive boost in business. Inbound leads were also converted to sales. In addition, the new website was more user-friendly.
The SCWC Team documented temperature, chlorine residual, TTHM and other tests performed in each tank. They also worked with a neighboring laboratory in order to test the disinfection products. Both top and bottom tanks produced similar results. Water temperature was also comparable. The levels of disinfection products were also close to the original results. The Fisher Tank case study shows that content marketing can be an effective way of increasing traffic to your website, leads and sales.
FAQ
How do you create compelling content?
It is important to find topics that you are passionate about in order to create great content. To be a successful writer, you must choose topics that are important to you. It's about understanding yourself and using that information to help others. Writing for yourself is one thing, but when you start writing for other people, you'll notice how much easier it becomes to produce quality content.
Is Content Marketing right to me?
Absolutely! You can use content marketing for any business. You can sell products and services, offer support, or provide training. Content Marketing is a great way to let customers learn about your company, and keeps them connected.
What is the primary goal of content marketing?
Content marketing provides valuable and relevant information to customers. This can happen through different channels, including email campaigns, blog articles, whitepapers, and others. Delivering value to your audience is the key.
Statistics
- Progress indicators (0–100%) allow each team member to see how attainable each goal is and understand what remains to be accomplished. (semrush.com)
- This marketing strategy landed Ford a 15.4% conversion rate. (neilpatel.com)
- Forty-seven percent of buyers view 3 to 5 pieces of content before engaging with a sales representative. (mailchimp.com)
- We found that 40% of businesses don't have a documented strategy yet. (semrush.com)
- In fact, would pay more for a better customer experience, and 86% of B2B buyers would pay more. (neilpatel.com)
- Out of the 1,500 marketers we surveyed for our State of Content Marketing report, 78% who felt their content marketing strategy was exceptionally effective in 2021 had documented their strategy. (semrush.com)
- To further show the importance of this, 89% of people have stopped doing business with a company because of a poor experience. (neilpatel.com)
- According to our research, 65% of companies with very successful content marketing in 2021 ran content audits at least twice a year. (semrush.com)
External Links
How To
How can I create a content market strategy?
First, you need to understand what type of content you are going to create for clients. Once you have established this, it is time for content creation. This may mean developing an editorial calendar and planning where these pieces will come from. Every piece of content must have a purpose. It doesn't matter if it's blog posts, social media updates, e-books, or anything else, but they should all serve a single goal.
After you have decided what type of content you want, it is important to identify your target market. What are their interests and what do they care about?
After identifying your target market, next comes finding ways to communicate with them. Social media platforms are an excellent way to connect with people, but other options exist, such as videos, podcasts, webinars, etc.
Next, you need to decide how you will communicate your message with your market. Then you need to determine what topics you'd like to cover. Again, this goes back to determine why you're writing the content. What problem does this solve? Are they satisfied? Do they think it will make their lives more easy?
You now know what content you like to write. Now it's time for you to decide what you want. What do you want? On current events? What about specific products or services? This question will determine your focus.
Finally, once you've answered those questions, it's time to combine everything into one complete package.
It is important to make sure that each piece of content you create serves its intended purpose. You don't want anyone to waste their time and energy so make sure you build quality into all aspects of your content.
Remember that great content marketing strategies have many moving parts.