High-resolution logos should be included with transparent backgrounds so that they can be printed. Raw vector files may also be included if necessary. Make sure that you include at least three case studies and testimonials to promote your brand. If possible, include relevant and high-resolution pictures. If you want to use a photo featuring your company, or products, include both high-resolution photos and logos.
Case studies
If you are sending your media kit to a client and considering whether case studies would make sense, These documents can stand on their own or be included as part of the entire media kit. Your choice will depend on whether you're creating an evergreen kit or customizing your materials. No matter how long the case study is, it will show your expertise and convince prospects.
Customer testimonials
In your media kit, include customer testimonials if you want your business to be taken seriously. Testimonials don't need any planning or development. Case studies are detailed accounts of the customer's experience with a product or service. A case study will highlight the most important data points such an increase in conversion rate and/or a boost to revenue. Customer testimonials will help reporters determine the validity of your company's claims.
Infographics
One way to use infographics in your media kit is to create one yourself. In order to ensure your infographic is visual, you will need to wireframe it. After that, choose the size of your infographic. Infographics are generally 800 pixels wide. The information should be presented as long as it is necessary. Infographics should not be too wide to be expanded vertically.
High-resolution photos
You should use high resolution photos when preparing your mediakit. This type of image is far better than low resolution photos. Hi-res photos can give your logo a clean and crisp look. This type of image can be used online or printed more easily than low-resolution photos. Below are some helpful tips to create high resolution images. Here are some suggestions for choosing images for your media library.
Online media kits
Several prominent websites have an online media kit. This dude, however, ignored the options and kept surfing. He later realized his mistake. This article will cover the essential elements of a multimedia kit. These tips will help you create an online mediakit. A media kit should include a rate card as well as a case study. The case study should have visuals and quantitative data such as click rates and final sales.
FAQ
Should I hire someone to write my Content Marketing content?
No! No. You don't have to hire a professional writer in order to create content for your company. There are many free resources available that can help you get going.
What is the role of a content strategist?
Content strategists can help you understand what people search for on the internet. They make sure your website is optimized for search engines to help you rank high. They also write content for social media websites like Facebook or Twitter. And they write copy for websites, blogs, and advertisements.
A content strategist works closely with a marketing team and helps to organize a cohesive plan for the company's online presence. Although content strategists are able to work on their own, they often collaborate with the marketing team to make sure that every piece of content is effective.
Is a Content Marketing Strategy right for me?
If you already know what you want to say, then a Content Marketing Strategy will work perfectly for you.
Here are some questions to ask to get you started.
Do my company need to communicate a particular message? Or do I want to create content that resonates with general audiences?
Do I want my efforts to convert visitors into buyers or generate leads?
Do I want to promote one or more products?
Are there people I'd like to meet outside of my industry, or am I open to reaching them?
If you answered "yes" to any of these questions, then a Content Marketing strategy is exactly what you need.
Can I do my content marketing by myself or with a team?
The answer to this question depends on your budget, skill set, and experience. You will have to learn the skills necessary to create, distribute, and optimize content on your own if you don't have the budget.
Content marketing is something you must do if you are serious about being successful.
An agency or content strategist that is skilled in creating great content can save you both time and money as well as help you achieve better results.
It is not possible to be successful if you don't work hard and deliver high-quality content. A solid content strategy is crucial.
Which Content Marketing Platform is Best?
There are many platforms today. Each platform has its pros, and each one has its cons. Here are some top choices:
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WordPress - Easy to set up and manage. Amazing community.
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Wix – Setup and maintenance is much easier than WordPress You do not need to have any technical knowledge.
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Squarespace is the best choice for those already having a site.
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Blogger - A free blogging service.
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Medium - A place to share your work.
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Instagram - An image-based social media platform.
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LinkedIn - A networking tool.
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Facebook - A social network.
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YouTube – Video sharing platform.
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Pinterest – Image-based platform.
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Google Analytics – Track visitor behaviors.
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Hubspot is an email marketing software.
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MailChimp - Email marketing software.
Statistics
- Content marketing produces 3X more leads per dollar spent. Content marketing costs 62% less than traditional marketing. (criteo.com)
- According to the Content Marketing Institute, 70% of B2B marketers and 86% of B2C marketers surveyed use content marketing in some form or other. (criteo.com)
- To further show the importance of this, 89% of people have stopped doing business with a company because of a poor experience. (neilpatel.com)
- Companies that use content marketing see approximately 30% higher growth rates than businesses not using it. (mailchimp.com)
- According to our research, 65% of companies with very successful content marketing in 2021 ran content audits at least twice a year. (semrush.com)
- According to research compiled by Coschedule: Companies that publish 16+ blog posts a month get as much as 3.5x as much traffic as those that publish 0-4 posts a month. (criteo.com)
- Forty-seven percent of buyers view 3 to 5 pieces of content before engaging with a sales representative. (mailchimp.com)
- Measure your goals with a progress indicator of 0-100%. Make your goals collaborative and transparent (semrush.com)
External Links
How To
What is a Content Marketing Strategy?
A content market plan (CMP), a strategic document, helps you identify your goals, objectives, strategies, and methods for building and executing your online presence. It's a roadmap for reaching those goals through content creation and distribution.
The CMP can be broken down into three areas:
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Your overall strategy. What are your goals?
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Your content strategy – Where can you find the right people who will write, curate and distribute your content content?
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The tactics you'll use to execute your strategy - Which channels will you use to share your content? Which types of content can you create?
These are the four essential components of a CMP that is effective:
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Goal Setting - Define your target audience, and establish measurable KPIs to measure success.
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Audience Research – Understand your ideal customer so that you can find them exactly where they are.
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Strategy – Create a clear vision for where you are going. Next, break it down into smaller parts.
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Execution – Set realistic expectations about when you can expect to see results.